A Brief History of Artificial Intelligence in iGaming

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BetMGM Oct 04, 2023, 6:01 AM

Just like most aspects of everyday life, thanks to technology, the world of iGaming and online casino games is fast-paced. And it seems that’s how most gamblers like it, too. Rapidly evolving technology has shaped the way people play and bet. Among these groundbreaking technologies, Artificial Intelligence (AI) has emerged as a game-changer for both players and online gambling platforms.

Read on for details regarding AI and gaming, from the history of AI to its legalities and how it’s working to make the world of iGaming safer and more efficient.

The Early Days of Artificial Intelligence in Gaming

The early days of AI gaming were characterized by simple applications. That said, even back then, experts and gamblers recognized its potential. One of the first applications was in the development of basic computer opponents for online casino games like poker and chess. What stood out most about these early AI systems was that they could already simulate human-like behavior, which meant a more engaging gaming experience for players, laying the foundation for what was to come.

The Rise of Data Analysis

As the iGaming industry grew, so did the amount of data generated by online casinos and betting platforms. This influx of data presented a golden opportunity for AI to shine. With advanced data analysis techniques, AI could predict player behavior and tailor experiences accordingly. This marked a significant shift in the industry, as it allowed for personalized gaming experiences that catered to individual preferences.

For instance, BetMGM started using AI to analyze player data to suggest personalized betting options and promotions. The introduction of AI improved customer satisfaction and boosted the company’s revenue.

AI-Powered Customer Support

Another milestone in the use of AI in iGaming was the introduction of chatbots and virtual assistants for customer support. BetMGM, like many other online gambling platforms, implemented AI chatbots to provide instant assistance to players. These chatbots could answer common queries, assist with account-related issues, and even guide players through the betting process.

The advantage of AI-powered customer support is that it’s available 24/7, ensuring players receive assistance whenever and wherever they need it. This, once again, enhances the overall player experience, and it also reduces the workload on human customer support agents.

AI for Responsible Gambling

Responsible gambling has become a crucial aspect of the iGaming industry, and AI has played a pivotal role in promoting it. Did you know AI algorithms can monitor player behavior and detect signs of problem gambling? For instance, if a player is making unusually large bets or exhibiting erratic betting patterns, AI can flag these activities and notify the operator.

When red flags are raised, the system can automatically limit a player’s bets or even temporarily suspend their account. This proactive safety approach not only helps protect players but also ensures that the iGaming industry maintains a positive image.

The Future of AI in Video Games and iGaming

As technology continues to advance, the future of AI and games looks promising. Here’s a look at some exciting developments currently in the works.

Enhanced Personalization

AI will become even better at tailoring gaming experiences to individual players. Online casinos will use AI to suggest games based on a player’s past preferences and betting history. In fact, some are already doing this.

Improved Security

AI will play a crucial role in enhancing the security of online gambling platforms. It can identify fraudulent activities and enhance identity verification processes to ensure fair play.

Predictive Analytics

As you’ve probably gathered, AI is a master of prediction. As a result, it’ll soon be possible for players to use the technology to predict the outcomes of sports events or casino games with greater accuracy, heavily influencing betting decisions going forward.

Augmented Reality (AR) and Virtual Reality (VR)

The integration of AI with AR and VR technologies will undoubtedly transform the gaming experience, making it endlessly more immersive and realistic.

Is AI in iGaming Allowed?

Now for the legalities relating to AI and games. Generally, authorities allow the use of AI in iGaming, and many regulatory bodies have recognized its potential benefits. That said, these regulatory bodies have ensured there are regulations in place to ensure fair play and responsible gambling. All online casinos and gaming platforms are expected to comply with these regulations to maintain their licenses and operate legally.

Play Casino Games Online at BetMGM

Ultimately, the history of AI in the gambling industry is a story of innovation and progress. From basic game opponents to sophisticated data analysis and responsible gambling measures, AI has transformed the way players experience online betting. And, great news: BetMGM, as a leading player in the industry, has embraced AI to provide its users with better, safer, and more enjoyable gaming. A safe and innovative experience is BetMGM’s priority for every player.

Are you looking for a reputable online casino gaming platform? Choose BetMGM and the platform’s diverse menu of casino favorites, from online slots to live dealer games and many more.

Ready to join the world of iGaming? Register here to explore more.

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Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.

Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.