The Hottest Fashion Brands Created by Soccer Stars

min read
A man holds a soccer ball against his side while standing in a soccer stadium.
BetMGM Jun 21, 2022, 5:28 AM

For soccer players, starting a business in the fashion industry can be more than just a backup plan. You only need to look at the elegant, tailored looks and custom styles of players such as Cristiano Ronaldo, Kylian Mbappé or Gregory van der Wiel for reference. And Héctor Bellerín’s ability to elevate streetwear to a whole new level of distinction has made him a venerable style icon.

It’s easy to see that fashion and soccer are becoming interwoven. This is why so many of the stars you see popping up in soccer betting news are also making waves on the catwalk. You may appreciate their performance on the pitch, but what about their taste for fashion? Here are some of the best soccer players in the world who’ve created their own brands. Have you heard of them all?

Cristiano Ronaldo – CR7

To sum up Ronaldo’s extensive soccer career would be nearly impossible, but here are a few key moments from the megastar’s career. The Portuguese player has won the Ballon d’Or five times. He has also won the Footballer of the Year award 10 times, the Player of the Year six times, and the Top Scorer award 19 times. He’s the only player in history to score 60 or more goals in a calendar year four times, from 2011 through 2014. Really, what we should be asking is what can’t Cristiano do? Clearly, establishing a lucrative fashion brand is not the answer! 

Ronaldo launched his brand, CR7, in his hometown of Funchal on the island of Madeira in 2006. He successfully released an underwear collection in 2016. Today, CR7 creates luxurious eyewear, fragrances, denim, footwear and kidswear for boys. The brand is worth more than $90 million and makes him more money than he does on the pitch. And when you’re as successful on the pitch as Cristiano Ronaldo, that’s quite an achievement. 

Christian Fuchs – No Fuchs Given

Major League Soccer player Christian Fuchs helped lead Leicester City to the English Championship in 2016 and the English FA Cup in 2021. Notably, his contribution to the team was more than his performance during matches. Fuchs knew the importance of fan engagement and his videos with the team captivated Leicester fans, treating them to consistent communication and content online. 

In 2016, Fuchs leveraged his popularity and likability by starting his own clothing line, No Fuchs Given. You can find the brand’s distinctive skull logo on casual tops, hoodies and trousers. The brand has also expanded and diversified to include a distillery line of spirits such as vodka, dry gin and Caribbean rum. 

Rio Ferdinand – FIVE Supply

Center-back Rio Ferdinand had a very successful career playing (mostly) for Manchester United. The 43-year-old helped the team secure four English Super Cup wins, three English League Cup wins, six English Champion victories, and a Champions League and FIFA Club World Cup win. During his active years, you’d have no doubt seen him featured in countless online sports betting updates about soccer fixtures. But what made him enter the fashion stakes?

Ferdinand’s biggest fashion influence and inspiration is his father, Julian, who was a successful tailor. Today, the number that Ferdinand proudly wore during his 12 years with Manchester United has been turned into a fashion brand: FIVE Supply. The brand was founded in collaboration with fashion designer Ian O’Connor and focuses on headwear. FIVE Supply boxer shorts and t-shirts are also available. FIVE Supply has also popped up in the media in the shape of a lifestyle magazine. Check it!

Mesut Özil – M10

Süper Lig soccer player Mesut Özil has succeeded on the pitch as an attacking midfielder for teams including Arsenal and Real Madrid. He played with Arsenal during their four English FA Cup wins, the most recent one in 2020, and their two English Super Cup victories. You might know the 33-year-old soccer star best for his Player of the Year award during the 2014 FIFA World Cup, where his team, Germany, took the trophy home. Just when you think he’s peaked, Özil continues to defy soccer odds and raise the bar with his athleticism. 

Despite still being active on the field with Süper Lig team Fenerbahçe, Özil dedicates time to his clothing brand, M10, which launched in November 2020. The collection features casual and comfortable streetwear items you can wear every day. Think high-quality tracksuits, t-shirts, hoodies, sweatshirts and headwear with distinct colors and the signature M10 moniker. The line reflects the brand’s values of multiculturalism and inclusivity, which are a big part of Özil’s personal brand and life. 

Megan Rapinoe – RE

You didn’t think we’d left out the women’s league, now, did you? Our last entry is American soccer champion and activist Megan Rapinoe. Rapinoe’s extensive achievements on the pitch include winning two World Cup titles and an Olympic gold medal. Back in 2019, she took the Golden Boot for scoring the most goals at the World Cup and topped it off with a Golden Ball award for being the tournament’s top player. In the same season, Rapinoe was named FIFA’s Women’s World Player of the Year. That’s some style on the pitch!

Off the pitch, meanwhile, Rapinoe stands out a mile with her signature pink or purple hair, as well as her unique personal style. Her success in the fashion industry has come as no surprise, not only through her collaboration with Nike for Nike x Megan, but in her own clothing brand, Re–Inc: The unisex clothing brand was created with fellow champions Tobin Heath, Meghan Klingenberg and Christen Press. Today, Re–Inc offers eco-conscious fashion and creative lifestyle goods. All of its products are proudly designed for every gender identity and body type, with a focus on reimagining modern fashion. 

So that’s that. The tables have officially turned – it’s no longer pop stars and actors defining the next fashion trends; now it’s soccer stars! Are any of the prominent players in your soccer betting odds also emerging or established fashion icons?  

Keep it real with online sports betting at BetMGM

Whatever fashion brands you’re into, why not put your soccer knowledge to good use by betting on the next game for real money at BetMGM? 

Don’t just be a spectator! Register at our online sportsbook for soccer spread betting that’s easy, convenient and mobile-friendly. Download the app today to get the latest soccer betting tips and odds within a few clicks.

Actress Vanessa Hudgens flipping casino chips next to the text "The King of Casinos"
About the Author


Read More

Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.

Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.