This article takes a peek into the US gambling market as well as the European gambling market. Buckle up and get ready to slice and dice through regulatory landscapes, consumer behavior, market growth and game preferences on both sides of the pond. It’s a full house of information.
Regulatory Frameworks: State-by-State vs. Union-Wide
In the USA, you’re looking at a state-by-state scenario, rather like a mixed deck. Some states, such as Nevada and New Jersey, are playing it fast and loose, while others hold their cards close to the chest. This is all thanks to the 2018 repeal of the PASPA, which allowed states to give a green light to sports betting.
On the other side of the pond, there’s Europe’s online gambling market, where member states of the European Union follow one cohesive directive while being allowed leeway in adding their own spin to the wheel. The likes of Malta and Gibraltar are going all-in with online gambling licenses, while Norway and Switzerland play a tighter game.
Consumer Behavior: Chips on the Table vs. Clicks on the Mouse
American consumers love the glitz and glamor of land-based casinos. But online gambling, including online casino real money games and sports betting, is gathering steam.
Contrast this with Europe, where wider access to online gambling sites means that they’re leaning heavily towards online platforms. Casino games and sports betting are the two aces in their hand, but the preference varies from country to country.
Game Preferences: Gridiron vs. the Beautiful Game
Sports betting, slots and poker — these form the holy trinity of American gambling preferences. The repeal of PASPA gave a massive boost to sports betting, with NFL and college football leading the charge.
Europe, however, has its own favorites: slot games, roulette and blackjack rule the roost. Football (not the American version,) dominates sports betting, with spikes during events such as the UEFA Champions League.
So, What’s the Score?
As far as the global online gambling market is concerned, it’s clear that the US online gambling market and Europe online gambling market share similarities but are shaped by unique factors. The different regulatory landscapes and cultural influences play out in consumer behavior, market growth and gaming preferences. It’s this diversity that gives the iGaming industry its thrilling unpredictability.
