How Will Artificial Intelligence Impact Casinos?

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BetMGM Aug 24, 2021, 10:08 AM

Artificial Intelligence (AI) is rapidly becoming a part of our everyday lives. A great example is Siri or Alexa, who we rely on daily to answer any questions we may have. The gambling industry is renowned for its ability to adapt to the latest trends and technologies. From land-based casinos to online gambling, casino games have evolved significantly over the past few decades. When it comes to AI technology in online casino games, we have to wonder how it will impact the way we experience these games. Let’s take a look at what the future might hold for gamers.

What is Artificial Intelligence?

At its most basic level, AI refers to machines that have been programmed to simulate thinking, problem-solving, and learning, in a similar way to humans. Artificial Intelligence software and machines are programmed to correctly interpret any external data provided, as well as rationalize and take actions based on what they learn.

AI in the gaming industry is nothing new. In fact, casinos started using it in the middle of the last century. Computers were programmed to play games with humans and were able to learn and improve their skills during the game.

Here’s how AI can continue to improve the way we gamble and how casinos can reap the rewards of this progressive technology.

Teaching machines to predict future moves

AI learns from the way you behave when you interact with it. Data is collected, analyzed, and fed back into what it already knows about you, and allows the AI to learn and act in response to the discoveries it makes within that data. Facial recognition is a good example: with every new face scanned by the AI technology, it learns more about the intricacies of facial features and structure, and can then use that information to scan faces at a higher rate of complexity. 

When it comes to gambling, AI can make far more accurate predictions based on statistical analysis and probability. This allows it to create the right scenario for a massive upset in a game of poker that would have been incalculable by a human player. 

There are positive and negative effects that AI can have on online gambling, and it’s important to equip yourself with as much knowledge as possible so you can understand how it will affect your game. AI assists casinos with a huge amount of client information, and has a great capacity to learn customer behaviors, which is why when it comes to AI, data is wealth!

Improve the customer experience

Human and technology AI communication network concept

Like all online services, user experience is an incredibly important factor for online game developers. Brick-and-mortar casinos have done extensive research into the layout of their casino floors, focusing on which features are likely to draw customers in and how to get players to stay longer and spend more money. AI can do exactly this for online casinos. 

For example, an AI could learn which types of games you typically play, and customize your homepage with games that appeal to you personally. This means you don’t have to scroll through hundreds of games to find one that interests you and gets you playing. It could also track information about how long you typically play games. 

Another way that online casinos can use AI to enhance their user experience is through support and customer service. A sophisticated AI system can handle queries and issues with an almost human-like response, only at a much faster rate, and without real human beings having to spend their time fielding and replying to messages.

Many companies already use chatbots which is an AI software that can simulate conversations with a user in natural language. Chatbot technology streamlines the interaction between people and services. Basically, a chatbot is software designed to automate a specific task. It’s a conversational user interface that companies can connect to a series of data sources so that it can provide information or services.

Spot cheaters and frauds easily

Nobody likes a cheater at the table, and AI can play a big role here. It might be difficult for a human to recognize the behavioral patterns of a cheater, but for a sophisticated AI program, it’s a walk in the park. AI can effortlessly and accurately determine if someone is cheating,  and inform the casino operators so that the appropriate steps can be taken.

This isn’t to say that casino operators are the only ones with access to AI systems. There are plenty of people out there who have acquired their own Artificial Intelligence software and could use it to bypass any cheat-detection that a site may have. This means that a user’s AI and a casino’s AI could find themselves trying to catch each other out — something that could pose a massive problem should the user succeed. 

As we all know, credit card fraud is unfortunately a serious and widespread issue in the world of online gambling. However, AI systems could also be used to detect fraudulent payment information and prevent any illegal payments from going through. 

AI systems could also be used to prevent account theft. For example, if your profile on a gambling site typically plays low-cost slot machines, and suddenly starts making massive bets at a poker table, this behavior can mean someone else is using your account. As soon as the AI system learns of and reports such unusual behavior, these activities can be shut down.

Regulation of customer gambling activities

Regulating gambling online is harder than at a traditional casino. However, AI can help monitor gambling addiction by observing patterns for each gambler. If a gambler shows patterns that border on gambling addiction, the AI can notify the casino.

Will AI take over the gambling industry?

Robotic bartender pouring beer into a glass

While the significant impact of Artificial Intelligence on the future of online gambling may seem intimidating, it’s worth noting that the systems put in place are there to protect you and the casino, and to provide a safe and enjoyable environment for your online gambling. 

If you’d like to try your luck at a secure and fair online casino — whether it’s at the slot machines, the poker table, or in the sports betting arena — look no further than BetMGM.

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Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.

Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.