How Will Artificial Intelligence Impact Casinos?

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BetMGM Jan 19, 2022, 11:35 AM

Artificial intelligence (AI) is rapidly becoming a part of our everyday lives. A great example is the virtual assistants Siri and Alexa, which many of us rely on daily to answer any questions we may have. In fact, AI and machine learning are used in a wide variety of current technological developments to help us go about our business and leisure. The gambling industry is renowned for its ability to adapt to the latest trends and technologies. From land-based casinos to online gambling, casino games have evolved significantly over the past few decades. But when it comes to AI technology in online casino games, we have to wonder how it will impact the way we experience these games. Let’s take a look at what the future might hold for gamers who enjoy playing casino games online.

What is artificial intelligence?

At its most basic level, AI refers to machines that have been programmed to simulate the way humans think, solve problems and learn. AI software and machines are designed to correctly interpret any external data provided, as well as rationalize and take actions based on what they learn.

AI in the gaming industry is nothing new. In fact, casinos started using it in the middle of the last century. Computers were programmed to play games with humans (remember the chess-playing computer “Deep Blue”?) and were able to learn and improve their skills during the game.

Here’s how AI can continue to improve the way we gamble and how casinos can reap the rewards of this progressive technology.

It teaches machines to predict future moves

AI learns from the way you behave when you interact with it. Data is collected, analyzed and fed back into what it already knows about you, and allows the AI to learn and act in response to the discoveries it makes within that data. Facial recognition is a good example: With every new face scanned by AI technology, it learns more about the intricacies of facial features and structure, and can then use that information to scan faces at a higher rate of complexity. 

When it comes to gambling, AI can make far more accurate predictions based on statistical analysis and probability. This allows it to create the right scenario for a massive upset in a game of poker that would have been incalculable by a human player. 

There are positive and negative effects that AI can have on online gambling, and it’s important to equip yourself with as much knowledge as possible so you can understand how it will affect your game. AI assists casinos with a huge amount of client information, and has a great capacity to learn customer behaviors, which is why when it comes to AI, data is wealth!

AI improves the customer experience

Human and technology AI communication network concept

Like all online services, user experience is an incredibly important factor for online game developers. Brick-and-mortar casinos have done extensive research into the layout of their casino floors, focusing on which features are likely to draw customers in and how to get players to stay longer and spend more money. AI can do exactly this for online casinos. 

For example, an AI could learn which types of games you typically play, and customize your homepage with games that appeal to you personally. This means you don’t have to scroll through hundreds of games to find one that interests you and gets you playing. It could also track information about how long you typically play games. This would be really advantageous for players who enjoy playing slots online as they are shown slot titles based on their interests and previous game sessions.

Another way that online casinos can use AI to enhance their user experience is through support and customer service. A sophisticated AI system can handle queries and issues with an almost human-like response, only at a much faster rate, and without real humans having to spend their time fielding and replying to messages.

Many companies already use chatbots – AI software that can simulate conversations with a user in natural language. Chatbot technology streamlines the interaction between people and services by automating a specific task. The conversational interface can connect the user to a series of data sources so that it can provide information or services.

It spots cheaters and fraud easily

Nobody likes a cheater at the table, and AI can play a big role here. It might be difficult for a human to recognize the behavioral patterns of a cheater, but for a sophisticated AI program, it’s a walk in the park. AI can effortlessly and accurately determine if someone is cheating,  and inform the casino operators so that the appropriate steps can be taken. This way, honest casino players are protected thanks to the technologies that online casinos use.

This isn’t to say that casino operators are the only ones with access to AI systems. There are plenty of people out there who have acquired their own AI software and could use it to bypass any cheat detection that a site may have. This means that a user’s AI and a casino’s AI could find themselves trying to catch each other out — something that could pose a massive problem should the user succeed. 

As we all know, credit card fraud is, unfortunately, a serious and widespread issue in the world of online gambling. However, AI systems could also be used to detect fraudulent payment information and prevent any illegal payments from going through. 

AI systems could also be used to prevent account theft. For example, if your profile on a gambling site typically plays low-cost slot machines, and suddenly starts making massive bets at a poker table, this behavior could mean someone else is using your account. As soon as the AI system learns of and reports such unusual behavior, these activities can be shut down until you verify your account.

It can red-flag potentially dangerous gambling practices

Regulating gambling online is harder than at a traditional casino. However, AI can help monitor gambling addiction by observing patterns for each gambler. If a gambler shows patterns that border on gambling addiction, the AI can notify the casino. So in a way, it’s another safety net.

Will AI take over the gambling industry?

Robotic bartender pouring beer into a glass

While the significant impact of artificial intelligence on the future of online gambling may seem intimidating, it’s worth noting that the systems put in place are there to protect you and the casino, and to provide a safe and enjoyable environment for your online gambling. But there’s no doubt that AI can influence the way we play casino games. With time, the best online slot games will be personalized for players’ convenience, which is sure to make them feel special!

If you’d like to try your luck at a secure and fair online casino — whether it’s at the slot machines, live dealer games, your favorite casino table games, or in the sports betting arena — look no further than BetMGM.

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Actress Vanessa Hudgens flipping casino chips next to the text "The King of Casinos"
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Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.

Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.