From brand exposure and customer engagement to showcasing exclusive rewards and promotions, there are many reasons why an online casino should maximize the potential of social media. Not only does it allow gambling sites to reach millions of people in a matter of minutes, but it also provides a great opportunity to humanize a brand in the eyes of the consumer — through the ability to openly communicate with followers.
Regarding the release of new casino games, such as online blackjack live dealer games, social media is effective in building pre-release hype and allows casinos to showcase when they’ve been released. The last decade has seen a significant rise in social media users versus the number of people watching TV, causing companies to shift a large chunk of their marketing budgets towards the big three social media platforms: Instagram, Facebook and Twitter. (We can expect to see Threads, Meta’s competitor to Twitter, joining the ranks soon.)
Simply put, you can reach far more people quicker with social media. Read on to learn about the role of social media for casinos online.
How Do Casinos Utilize Social Media?
From the information above, it’s clear to see there’s an array of ways in which casinos can utilize social media. Take a look at them in more detail.
Targeting Demographics
A powerful marketing tool, gambling sites can use it to target specific demographics. For instance, they can release content that targets people who are 25–30 years old in New York or 50–60 years old in Nevada. Not only does it allow businesses to keep up with trends blossoming among different age groups, but it’s also more economical as they’re wasting less budget on non-gamblers.
For example, as impressive as broadcasting a TV commercial during halftime of the Super Bowl is, there are millions of individuals who’ll be watching with zero intention of gambling. Here lies the beauty of social media; it allows companies to communicate with like-minded followers.
So, if a casino is releasing a new batch of online casino games, social media is the perfect platform to let customers know. From here, they can answer questions via DM or comments to add further clarity. Overall, the rise of social media has meant businesses and consumers have never been closer.
Competitions and Giveaways
Competitions and giveaways are other prime examples of how casinos use social media to reach the masses. Social media competitions with prizes such as an all-expenses paid trip to Las Vegas or a $100 purse for online gambling often require the public to tag their friends, like the post and share it on their story. While the full ramifications of this are hard to quantify, it’s certain that it exposes a brand beyond its marketing capabilities and allows a casino to enter new consumer pools thanks to the followers themselves. In this case, they do most of the work for you. For example, if an account with 5,000 followers shares the competition on their giveaway, it’s reaching accounts that perhaps haven’t been exposed to the excitement of gambling before.
Games and Rewards
Then there’s the ability to showcase games and offer exclusive rewards. Social media is a great way to keep followers updated with the latest themed casino table games and spotlight rewards that they may find enticing. This drives more traffic to the site and allows an online casino to keep game selections fresh and exciting.
Online Engagement
Online engagement is another benefit of social media. Through live-streaming games and creating groups to fostering online communities and formulating polls, it allows companies to hear from their customers firsthand. This information can become pivotal in improving the user experience and increasing customer loyalty, as they feel heard and acknowledged. Moreover, the use of polls and online groups allows gambling sites to recognize which games are popular, what needs to be addressed and which games should be enhanced.
Leveraging Influencers
Sponsoring poker influencers on Instagram and other platforms is another effective way to reach consumers by the millions and helps to put a face to the company, allowing players to relate more to the brand and cement their loyalty. Then there are the poker players themselves, who have large fan bases and create a following around casino games such as poker and roulette. If you’re wondering who the best poker players to follow on Twitter are, Daniel Negreanu (515k followers,) Phil Ivey (443k followers,) Doyle Brunson (398k followers,) and Phil Hellmuth (310k followers) are great options.
The Perils of Social Media?
Although there are many advantages that come with utilizing social media, it’s not easy to sustain. In an industry that is over-saturated, casinos have to fight tooth and nail to differentiate themselves from competitors and remain the Number One choice, meaning a strong and consistent social media presence is crucial to creating a loyal following.
While news of alluring bonuses and rewards travels quickly, so do negative reviews. Poor feedback and complaints can quickly impact a casino’s reputation, causing followers to jump ship to other brands. If a popular company is experiencing changing attitudes, more often than not, they’ll never come back to their once-dominant selves.
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