Vanessa Hudgens and GRAMMY-Winning Director Calmatic Team Up for New BetMGM Casino Campaign Created By 72andSunny

BetMGM Nov 20, 2023, 9:54 AM

min read

Actress and singer takes audiences on tour of multiple BetMGM games in film by “Old Town Road” director.

Jersey City, NJ (November 20, 2023) – BetMGM, a leading sports betting and iGaming operator, has collaborated once again with actress and singer Vanessa Hudgens for its latest online casino campaign, “Library of Games.” Premiering Monday, Nov. 20, a new 30-second spot follows Hudgens through a library setting, brought to life with the BetMGM app on her phone.

In the segment, the library serves as a portal through which Hudgens and the audience are transported from one BetMGM Casino game-inspired room to another, each more eclectic than the last. Proclaiming itself “The King of Casino,” the spot cements BetMGM’s position as a leader in the iGaming industry. The new campaign follows BetMGM’s recent series starring Jamie Foxx which debuted in September.

“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience. This is an incredible collaboration that will keep audiences old and new engaged."

Matt Prevost - Chief Revenue Officer, BetMGM

The spot was directed by GRAMMY Award-winner Calmatic, known for his work on Lil Nas X and Billy Ray Cyrus’s record-breaking “Old Town Road.” Calmatic also has created content with Anderson .Paak and Tyler, The Creator.

“The iGaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could. Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into.”

Geno Burmester - Creative Director at 72andSunny

BetMGM currently operates in 26 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com. For more information, follow @BetMGM on X (formerly Twitter).

BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

PRODUCTION CREDITS

Agency — 72andSunny
Film Production — Prettybird
Stills Production — Ether Artists
Editorial Company — Final Cut
VFX / Color / Finishing — ArtJail
Music & Sound Design — Walker
Sound Design & Mix — Sonic Union

MEDIA CONTACTS

Jennifer Arapoff

BetMGM

Jennifer.Arapoff@BetMGM.com