BetMGM Announces Launch of Lions Deluxe in Michigan

BetMGM Oct 31, 2022, 4:44 PM

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New Detroit Lions Branded Slot Game Now Available for BetMGM Players in Michigan

JERSEY CITY, NJ – (October 31, 2022) – BetMGM, a leading sports betting and iGaming operator, announced today the launch of the LIONS DELUXE slot game in Michigan. BetMGM became the Lions’ first official sports betting partner in September 2020. The partnership includes co-branded assets on team broadcast programming, digital marketing assets, as well as in-stadium promotions and signage.

"We are thrilled to continue to expand our relationship with the Detroit Lions as we bring another great title to our list of Lions branded games. BetMGM continues to set the standard for casino games in the state of Michigan and we are excited to continue to develop great games for players in the state.”

Oliver Bartlett - Director of Gaming, BetMGM

Lions Deluxe continues BetMGM’s long-standing partnership with the slot experts at Everi Digital, the online gaming business of Everi Holdings Inc. (NYSE:EVRI). The game features a classic three-reel virtual slot machine with a built-in “nudge” feature to provide the potential for players to win more spins or one of four separate jackpot prizes.

“Our partnership with top-tier iGaming operator BetMGM has enabled the delivery of high-performing content across North America. The LIONS DELUXE slot game reinforces our commitment to providing award-winning gaming content to online players in Michigan, including our progressive jackpots which are featured in this exclusive Detroit Lions game. This new progressive game also adds to our Digital catalog of over 50 distinct titles, all housed and delivered via our proprietary Spark Remote Game Server™.”

David Lucchese - Executive Vice President of Sales, Marketing, and Digital for Everi

As BetMGM continues to expand into new states, responsible gaming education remains a key focus. The organization is proud to provide resources to help customers play responsibly. The BetMGM Sportsbook, Casino, and Poker apps are accessible on both iOS and Android, as well as via desktop. For more information on BetMGM, follow @BetMGM on Twitter.

About BetMGM

BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgminc.com/.

About Everi

Everi’s mission is to lead the gaming industry through the power of people, imagination, and technology. Focused on player engagement and assisting our casino customers to operate more efficiently, the Company develops entertaining game content and gaming machines, gaming systems, and services for land-based and iGaming operators. The Company is also the preeminent provider of trusted financial technology solutions that power the casino floor while improving operational efficiencies and fulfilling regulatory compliance requirements, including products and services that facilitate convenient and secure cash and cashless financial transactions, self-service player loyalty tools and applications, and regulatory and intelligence software. For more information, please visit www.everi.com, which is updated regularly with financial and other information about the Company.