The real business of casinos is entertainment. Whether in a physical or online casino, they endeavor to create experiences that guests enjoy and will return for.
Varying experiences are available at diverse costs, and many casinos reserve their absolute best experiences for their most active customers. Such people have a reputation as being “high rollers.”
This usually carries the connotation of glamour, flash, expensive taste, and premium VIP service. In other words, high rollers are treated like royalty by casino companies. Whether hitting the Baccarat room or playing online, high roller experiences are far from typical and they usually have plenty of disposable income to maintain their status.
High Rollers are Casinos’ Favorite Players
If you want to enjoy the very best that casinos offer, you’ll have to pay for that. In the context of gambling, high rollers are people who tend to wager large sums of money when they play.
In most cases, they also tend to do so frequently. There is no uniform minimum for what qualifies a gambler as a high roller. It’s all relative and the casino makes its determination about what thresholds qualify a person as a VIP.
Regularly playing at those levels always gets the attention of casinos, who act to keep these people happy. Being a high roller can have significant benefits, but it’s a transactional relationship.
Casinos Roll Out Red Carpets for Big Spenders
If you’re an established high roller, also known as a whale, at a brick-and-mortar casino, you’ll usually get to enjoy some nice perks. High roller benefits can include access to VIP-only gaming areas, comped transportation, free beverages and food, and comped stays in lavish suites and penthouses.
With online casinos, many of them reserve their absolute best bonuses for their most active customers who risk the largest sums of money. At the same time, continuing to enjoy these benefits requires high rollers to hold up their end of the bargain.
While casinos will try their best to keep high rollers happy with their experiences so they don’t start playing with competitors, there are limits to that. If a high roller does start playing elsewhere or stops playing regularly at the same level, then their access to special privileges can decrease. You will notice, for example, on the BetMGM Rewards tier chart comparison, that even if a player drops a rank in tier level, they could still be getting plenty of VIP treatment far and above a player that casually wanders in to play with no casino membership.
A high roller is a person who helps casinos keep the cash flowing in a big way. As long as they keep doing so, they get the best of the entertainment that casinos can offer.
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