Assessing the Online Casino Landscape: A Look at State Performance

min read
Online casino featured on laptop, tablet and smartphone, alongside a US flag and stacks on dollars.
BetMGM Sep 13, 2023, 9:47 AM

The online casino market in the United States is flourishing, with top-performing states paving the way for continuous growth and a world-class user experience. But some online casino markets in the US are performing better than others.

Keep on reading to learn more about how different online casino markets across the US are performing.

The Fastest Growing Online Casino Markets in the US

While the growth of the online casino market is generally trending upward, some states are charging ahead.  The states leading the way in this rapidly growing industry are New Jersey, Michigan and Pennsylvania. These states have seen a surge in online casino revenue thanks to a combination of strategic regulations, increased technological capabilities, and growing consumer demand for interactive gaming experiences.

What’s Driving This Growth?

According to an industry analysis by Grand View Research, the online gambling market is expected to reach a value of over $100 billion by 2027. A number of key market trends are shaping the trajectory of the online casino industry. This growth is fueled by factors such as the rising popularity of online casino games and the increasing number of legal gambling states.

A shift towards mobile gambling has led to an increase in online casino revenue as mobile gambling platforms provide a convenient and accessible way for players to enjoy their favorite casino games online. The introduction of innovative products and features, including the more recent integration of virtual reality (VR) technology, enhances player experience and differentiates leading casino operators from their competitors.

The legalization of online gambling in more states is the largest contributing factor to market growth. As more states embrace online gambling, the online casino market expands, creating new opportunities for operators and attracting more players. Currently, states like New Jersey and Pennsylvania are showcasing the potential for growth in this sector.

The States with The Best to Worst Online Casino Markets

There are currently seven legal gambling states in the US. Revenue, market competition, products on offer, operator taxes and licensing fees and market maturity are all factors when analyzing the online casino performance of each state. Considering these factors, these states can be ranked from best to worst performance as follows:

  1. New Jersey, launched in November 2013.
  2. Michigan, launched in January 2021.
  3. Pennsylvania, launched in July 2019.
  4. Connecticut, launched in October 2021.
  5. West Virginia, launched in February 2021.
  6. Delaware, launched in October 2013.
  7. Nevada, launched in April 2013.

It is important to note that while Nevada is a top sports betting market, it is a poker-only state, making it unable to compete with other states that offer online slots and table games. While there has been much discussion regarding the expansion of Nevada’s gambling options, the state’s reliance on land-based revenue causes a reluctance in the pursuit of that avenue.

The Future of Online Gambling Markets

Unlike the limited states that have legalized igaming, online sports betting is now legal in 25 states, making it the fastest-growing segment within the industry. With an incredibly high demand for sports betting, consumers are now able to focus on sports they have a base knowledge of, enabling them to make informed bets and drive profits. 

Many states are also warming up to the relaxation of online gambling legislation, which is likely to lead to more states offering legal igaming services, in addition to sports betting and online poker. However, it may be some time before these changes are written into law, so gamblers will just have to wait and see which changes come into effect.

Enjoy a Full Suite of Gambling Services at BetMGM

BetMGM ranks among the leading online casino operators in the US and constantly strives to deliver the latest online gaming and sports betting options. Players are ensured a secure platform, 24/7 customer support and the most up-to-date software. Depending on your state, you can also enjoy online casino games, sports betting, and online poker, all with a single BetMGM account.

Register at BetMGM if you’re interested in experiencing what BetMGM has to offer in your state today.

Actress Vanessa Hudgens flipping casino chips next to the text "The King of Casinos"
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Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.

Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.