Exclusive agreement with All3Media International, part of media and entertainment group, Banijay Entertainment, brings the hit television phenomenon to BetMGM Casino and establishes the foundation for a growing portfolio of iGaming content
JERSEY CITY, NJ (September 17, 2026) – BetMGM, a leading iGaming and sports betting operator, today announced a new and exclusive online casino rights partnership with All3Media International, part of media and entertainment group Banijay Entertainment. The agreement secures the intellectual property rights for the hit reality competition television series “The Traitors” for slots, table games, and non-traditional casino games. The first game, The Traitors™ Faithful Riches will be available at BetMGM Casino in New Jersey, Michigan, Pennsylvania and West Virginia, and also at Borgata Online in New Jersey and Pennsylvania.
Creative assets available here
Oliver Bartlett - SVP of Gaming at BetMGM
The debut of The Traitors Faithful Riches is timed to coincide with the Sept. 17 television season premiere of “The Traitors: New Blood” and serves as the foundation of BetMGM’s broader vision to bring one of the most popular entertainment IPs to iGaming. The game is the first of several planned titles that will extend the “The Traitors” brand across multiple gameplay experiences.
Developed by Games Global, The Traitors Faithful Riches transforms the strategy, suspense and betrayal of the iconic series into an action-packed online casino experience. Featuring 1,024 ways to win across a 5×4 reel layout, the game invites players into a world of secret alliances, hidden rewards and jackpots. Dynamic features such as The Traitors Bonus, bonus spins and the unpredictable The Traitor Feature create moments of surprise throughout gameplay.
The Traitors franchise builds on BetMGM’s strategy of offering players exclusive entertainment-driven content featuring recognizable brands. The operator’s growing portfolio of television and movie IP creates a differentiated casino experience unavailable elsewhere.
BetMGM’s award-winning online casino is home to over 7,000 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points and Marriott Bonvoy Points.
As BetMGM continues to expand into new markets and introduces new features, responsible gambling remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to BetMGM by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties. GameSense complements BetMGM’s existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
For more information on BetMGM, follow @BetMGM on X.
Gambling problem? Call 1-800-GAMBLER or 1-800-MY-RESET (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY), 1-800-327-5050 (MA), 1-800-BETS-OFF (IA). 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgminc.com.
About The Traitors
The Traitors (Dutch title: De Verraders) was created and developed by IDTV in cooperation with RTL Creative Unit. All3Media International, handles The Traitors’ tape and format sales and licensing programme.
Since its debut on RTL 4 in the Netherlands in 2021, IDTV’s psychological reality competition has followed a remarkable trajectory, evolving into a global phenomenon. Driven by treachery, deceit and betrayal, the show has captivated audiences worldwide, leading to adaptations across Europe, North America, Latin America, Asia, Africa, Australia and New Zealand, with multiple returning series and companion shows also commissioned.
The Traitors is an intense psychological adventure in which treachery and deceit are the name of the game. Contestants come together in grand surroundings to complete a series of challenges with the objective of earning a cash prize. The catch? A number of the contestants are chosen to be “The Traitors” and meet in secret to devise a plan to eliminate their fellow players called “The Faithful”. The Faithful must figure out who is a Traitor and vote them out so they can take the prize money for themselves. If a Traitor makes it to the end, they are in with a chance of taking home the cash prize.
Media Contact
BetMGM
Katie Kohler
Sr. iGaming Communications Lead
press@betmgm.com
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts’ public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as “believes,” “expects,” “could,” “may,” “will,” “should,” “seeks,” “likely,” “intends,” “plans,” “pro forma,” “projects,” “estimates” or “anticipates” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management’s current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts and BetMGM’s expectations regarding launch of iGaming content. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the risk that the content releases referenced herein do not occur in the manner described herein, risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts’ Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts or BetMGM update one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
