New campaign highlights progressive jackpots through explosive creative
JERSEY CITY, NJ (July 31, 2024) – BetMGM, a leading sports betting and iGaming operator, is debuting a new commercial campaign “You Never Know When” depicting the unpredictable excitement of progressive jackpots. The new 30-second spot for television and social media for BetMGM Casino captures a spokesperson attempting to explain progressive jackpots but who is continually interrupted by another winning jackpot and ensuing celebrations. Each successive blast of pyrotechnics was produced live on set for the full dramatic impact.
Click here to download photo/video assets (courtesy of Highdive)
Directed by Terri Timely and produced in partnership with Emmy award-winning agency, Highdive, the “You Never Know When” commercial showcases the unexpected and random thrills of progressive jackpots at BetMGM’s Casino.
Matt Prevost - Chief Revenue Officer, BetMGM
BetMGM Casino continues to establish its position as a destination for progressive jackpots, boasting one of the largest state-by-state exclusive jackpot networks. In 2023, the company awarded $138.2 million in progressive jackpot payouts to online casino players, a 32% year-over-year increase. Slot titles created by Entain for BetMGM, and available exclusively at BetMGM’s Online Casino, were the source of more than half of the prize total. Currently, the progressive jackpot pool at BetMGM online casino platforms in New Jersey is over $5.2 million, the largest jackpot in the history of iGaming in North America.
BetMGM’s Casino is home to over 2,800 titles across North American markets. In 2023, BetMGM was named Casino Operator of the Year by SBC North America, EGR North America, Global Gaming Awards and American Gambling Awards.
BetMGM Casino is currently available in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario, Canada. The BetMGM Casino app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com.
As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
To stay up to date on the latest BetMGM Casino news, follow BetMGM Casino on X, Instagram @BetMGMCasino and the BetMGM Casino blog.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.casino.betmgm.com.
Disclaimer
US:
Gambling problem? Call 1-800-GAMBLER (Available in the US). Call 877-8-HOPENY or text HOPENY (467369) (NY). Call 1-800-327-5050 (MA). 21+ only. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA),1-800-981-0023 (PR) or visit www.1800gambler.net (WV). See BetMGM.com for Terms. In partnership with Kansas Crossing Casino and Hotel.
ON:
See BetMGM.com for Terms. 19+ to wager. ON Only. Please Play Responsibly. If you have questions or concerns about your gambling or someone close to you, please contact ConnexOntario at 1-866-531-2600 to speak to an advisor, free of charge.
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BetMGM
Jennifer.Arapoff@BetMGM.com
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