Some TV shows will always be relevant. The ‘90s brought us iconic series that defined a generation and continue to captivate audiences today, whether through streaming platforms or nostalgic rewatches. These shows have shaped pop culture and remain deeply ingrained in our collective memory.
In this study, we analyzed search trends from the past two decades to uncover the most popular ‘90s TV show in each state and across the U.S. Using Google Trends data, we identified the series that resonated most in each region and pinpointed the top-searched shows nationwide.
From laugh-out-loud sitcoms to supernatural thrillers, these findings reveal the shows that Americans still can’t stop talking about. Let’s dive into the results to see if your favorite made the list—and discover how your state stacks up in its taste for nostalgic entertainment.
The Most Popular ‘90s TV Show in Every State
To discover which ‘90s TV shows still capture hearts across the U.S., we dove into 20 years of Google Trends data. By analyzing regional search interest, we identified the most popular shows in every state, showcasing how timeless entertainment continues to resonate.
Based on search interest by count of state, here are the ‘90s TV classics that dominated:
Friends – Most Popular in Seven States
With its unforgettable cast and iconic coffeehouse scenes, Friends remains a cornerstone of ‘90s pop culture. This enduring sitcom topped search interest in Arizona, Hawaii, Idaho, Indiana, Nebraska, North Dakota, and South Dakota, showcasing its appeal in western and midwestern states. Whether it’s the humor, the heartfelt moments, or the timeless catchphrases, Friends continues to be a go-to comfort watch for millions.
In Living Color – Most Popular in Five States
Known for its groundbreaking sketch comedy and incredible talent lineup, In Living Color shines brightest in the South. The show was the top-searched ‘90s favorite in Georgia, Maryland, Nevada, South Carolina, and Tennessee. Its influence is still felt today, thanks to its witty cultural commentary and stars who became legends.
The Nanny – Most Popular in Three States
Fran Fine’s one-of-a-kind style and humor made The Nanny a standout sitcom of the decade. This fan-favorite show resonated most in Alabama, Florida, and Louisiana. The show’s charm and humor continue to captivate audiences, proving that a little flair never goes out of fashion.
Seinfeld – Most Popular in Two States
The “show about nothing” has had everything to do with lasting relevance. Seinfeld led search interest in Illinois and New York, cementing its place as a favorite in two of America’s most populous states. Its clever writing, memorable characters, and endless quotability ensure that Seinfeld still has its loyal fanbase decades later.
The Simpsons – Most Popular in Two States
America’s longest-running animated sitcom holds a special place in Utah and Virginia. The Simpsons revolutionized television with its satirical take on everyday life and pop culture. Fans continue to love its sharp humor and unforgettable characters, making it a perennial favorite.
Twin Peaks – Most Popular in Two States
David Lynch’s eerie and groundbreaking mystery drama captivated audiences in Texas and Washington. Twin Peaks’ surreal storytelling and iconic lines like “Who killed Laura Palmer?” still intrigue fans. Its Northwest setting may explain why the series resonates most strongly in Washington.
From timeless comedies to cult classics, these shows reveal how the ‘90s left an indelible mark on America’s entertainment landscape
The Most Popular /90’s TV Shows Overall
Using Google Trends search interest scores (ranging from 0 to 100), we identified the ‘90s TV shows with the highest average search volume across all 50 states. Here’s which shows landed on top:
- Friends
Years: 1994 – 2004
Average Search Volume: 81.5 (out of 100)
Peak Search Volumes: May 2004; September 2019
It’s no surprise that Friends takes the top spot as the most-searched ‘90s TV show in the U.S. The show reached its first peak search volume in May 2004, when fans around the world tuned in for its bittersweet series finale. The emotional goodbye to Monica, Chandler, Ross, Rachel, Joey, and Phoebe captivated audiences, making it one of the most-watched finales in TV history. Interest surged again in September 2019, marking Friends’ 25th anniversary. Celebrations included themed pop-up experiences, merchandise, and streaming marathons, reigniting love for the show across generations.
- Sabrina the Teenage Witch
Years: 1996 – 2003
Average Search Volume: 76.0 (out of 100)
Peak Search Volumes: October 2018
Interest in Sabrina the Teenage Witch peaked in October 2018, thanks to the Netflix reboot Chilling Adventures of Sabrina. Fans of the original series, starring Melissa Joan Hart, revisited its lighthearted magic and humor, drawn by nostalgia and curiosity. The show’s timeless charm proves that Sabrina’s spells still enchant audiences decades later.
- Buffy the Vampire Slayer
Years: 1997 – 2003
Average Search Volume: 74.6 (out of 100)
Peak Search Volumes: January 2004
Search interest in Buffy the Vampire Slayer reached its height in January 2004, coinciding with the publication of Buffy the Vampire Slayer magazine. The show’s mix of supernatural action and relatable teen drama, led by Sarah Michelle Gellar’s iconic portrayal of Buffy, continues to captivate fans long after its finale.
- Boy Meets World
Years: 1993 – 2000
Average Search Volume: 74.4 (out of 100)
Peak Search Volumes: November 2012
Interest in Boy Meets World spiked in November 2012 with the announcement of its reboot, Girl Meets World. The original show’s heartfelt lessons and beloved characters, led by Cory and Topanga, continue to resonate with fans who grew up alongside them.
- Dawson’s Creek
Years: 1998 – 2003
Average Search Volume: 74.1 (out of 100)
Peak Search Volumes: November 2020
Search interest in Dawson’s Creek soared in November 2020 when Netflix began streaming the iconic teen drama. The show’s exploration of love, friendship, and growing pains captivated a new generation of viewers while reigniting nostalgia for longtime fans.
Closing Thoughts
The enduring popularity of ‘90s TV shows proves that great entertainment never goes out of style. From Friends to Dawson’s Creek, these iconic series continue to resonate with audiences, offering moments of laughter, drama, and nostalgia. This study highlights not only the regional differences in entertainment preferences but also the timeless appeal of shows that shaped a generation.
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Methodology
To determine the most popular ‘90s TV shows in the U.S., we analyzed Google Trends data for 40 iconic series, compiled from rankings by TimeOut and TV Guide. Search interest over the past 20 years (December 2004 to December 2024) was used to identify the most-searched shows in each state and nationwide, with high search interest indicating enduring popularity and cultural relevance.
