While September is Responsible Gaming Education Month, it is an integral part of BetMGM’s day-to-day business.
BetMGM recognizes the importance of responsible gambling and is committed to embedding it across all company activities.
Here are just a few of the key initiatives BetMGM is proud to work on in support of responsible gambling.
BetMGM Responsible Gambling Leadership Council
The Responsible Gambling Leadership Council, chaired by the CEO, comprises key leaders from each of BetMGM’s business streams.
It meets quarterly to set and contribute to the company’s strategic direction for responsible gambling efforts, support and champion compliance with responsible gambling regulations and directives and address responsible gambling issues and challenges as they arise.
Protecting the Vulnerable
BetMGM has verification measures in place to ensure underaged and self-excluded individuals are not able to access the BetMGM platform. Pertinent information is entered into the platform and access is denied if the individual is underage or present on a self-exclusion list.
Responsible Gambling Tools
BetMGM offers a range of responsible gambling tools designed to help customers manage their gaming experience. These tools allow customers to set limits on both time and spending, ensuring that their gaming remains enjoyable and within their control. For more information, please visit the Responsible Gambling section of BetMGM’s website.
GameSense
BetMGM integrated GameSense into its desktop and mobile platforms in 2022. With GameSense, customers can access information on setting responsible gaming limits and dispelling common gambling myths. The program also explains the basics of how gambling works and provides easily accessible resources for customer and their families to seek support if they have concerns about problem gambling.
Since adding GameSense to its platform, BetMGM has delivered responsible gaming information to over 100,000 customers each month through website visits and direct emails.
For more information, please visit: https://www.nj.betmgm.com/en/p/about-us/responsible-gaming-gamesense
BetMGM also has a dedicated team of six GameSense Advisors who work closely with our customer-facing teams to provide timely assistance with any gambling concerns.
Throughout the BetMGM platform, GameSense banners and messages are placed within disclaimers and other communications to encourage responsible gaming practices.
Together, BetMGM and GameSense strive to create a culture of responsible gambling, ensuring that players have the tools and knowledge they need to enjoy their gaming safely and responsibly.
Responsible Marketing
BetMGM prominently promotes GameSense in its marketing and advertisements, including billboards, television, print, and radio ads.
These are present at the following stadiums: Acrisure Stadium (Pittsburgh Steelers), Allegiant Stadium (Las Vegas Raiders), Empower Field at Mile High (Denver Broncos), Ford Field (Detroit Lions), GHEA Field at Arrowhead Stadium (Kansas City Chiefs), M&T Bank Stadium (Baltimore Ravens), MetLife Stadium (New York Jets), Nissan Stadium (Tennessee Titans) and State Farm Stadium (Arizona Cardinals).
Responsible Marketing – Commercial
BetMGM launched a powerful 30-second commercial on March 8, 2024, featuring the NHL’s MVP, Connor McDavid, which focused on BetMGM’s collection of responsible gaming tools. McDavid’s message is clear: betting should be fun, but it’s essential to stay within limits and not get carried away. The ad, which aired across TV and digital platforms in the U.S. and Canada, reinforces BetMGM’s commitment to promoting a safe and sustainable gaming environment.
Kindbridge Behavioral Health
In September 2023, BetMGM announced a first-of-its-kind partnership with Kindbridge to deliver mental health services to self-excluded and operator-excluded patrons in Colorado. In March 2024, this partnership was expanded to Massachusetts, Michigan, New Jersey, Nevada, Ohio, Pennsylvania, West Virginia, and Ontario.
Treatment is available in-person and via telehealth, which removes a significant barrier to care.
BetMGM sets itself apart as a leader in responsible gaming with this initiative, which underscores the company’s commitment to providing life-changing access to mental health services as sports betting and online gambling continues to grow. Building on the success of its Colorado Pilot Program, BetMGM’s partnership with Kindbridge Behavioral Health further strengthens its role in creating safer gaming environments.
Alongside MGM Resorts’ $100,000 donation to Kindbridge Research Institute for veteran-focused gambling addiction research, these efforts highlight the dedication of both BetMGM and MGM Resorts to advancing responsible gaming practices and supporting vulnerable communities.
As BetMGM leads the industry in responsible gaming, these initiatives align perfectly with the broader goals of Responsible Gaming Education Month, showcasing the company’s proactive approach to ensuring a safe and sustainable gaming experience through industry-leading programs like GameSense.
ROGA
BetMGM, along with the biggest sportsbooks, joined forces to tackle gambling problems with the Responsible Online Gaming Association (ROGA).
The group pillars include research, promoting responsible gaming best practices, responsible gambling education and awareness, an independent data clearinghouse, and an independent certification program.
Led by Dr. Jennifer Shatley, a respected expert with over 25 years of experience, ROGA focuses on key initiatives such as advancing responsible gaming education and awareness, promoting industry-wide best practices, and supporting independent research. With a collective commitment of over $20 million, ROGA’s members, including BetMGM, are dedicated to enhancing consumer protections and providing easier access to responsible gaming tools.
ROGA’s mission is centered around creating a safer and more responsible online gaming environment through collaborative efforts and innovative strategies, setting a new standard in the industry. For more information, visit ResponsibleOnlineGaming.org.
RG Check Accreditation
BetMGM received an RG check accreditation in March of 2023. This is the industry gold standard of responsible gambling program evaluation. It not only validates BetMGM’s efforts but also provides valuable insights into areas where the business can continue to enhance its practices.
The accreditation process involved a thorough review of BetMGM’s entire organization, with a focus on key areas such as product offerings, staff training, leadership commitment, and player protection measures. The Responsible Gambling Council’s team of experts meticulously assessed BetMGM’s responsible gaming policies, procedures, and training programs to ensure they meet the highest industry standards.
Earlier this year, BetMGM successfully renewed its RG Check accreditation, reinforcing its dedication to providing a safe and responsible gaming environment for customers. BetMGM continues to collaborate with the RGC and other industry partners and is committed to promoting a culture of safe and enjoyable gambling.
