The Impact of Artificial Intelligence on Online Gambling

min read
AI concept on a smartphone.
BetMGM Sep 05, 2023, 11:52 AM

From improving customer service and data security to introducing virtual reality and providing casinos with in-depth customer analysis, although it’s new to the industry, artificial intelligence (AI) is already beginning to have a prominent impact. 

Adopting modern technology is nothing new to the online casino format. This is evident in the evolution of casino games, with video poker, themed slots, and live dealer games like blackjack and roulette. However, few can comprehend the effects of gambling AI on the industry. Read on to learn more about how artificial intelligence impacts online gambling.

How Is Artificial Intelligence Affecting the Casino Industry?

When it comes to AI for gambling, casinos are constantly finding ways to utilize it to their advantage. Its role in the industry is helping improve security and customer service, developing personalization systems for gamblers, detecting fraud, and enhancing the user experience.

This is all done through AI’s ability to dissect and analyze data, which enables casinos to identify betting behaviors and the weaknesses and strengths of their site. From this information, they’ve tremendously improved their offerings and personalized them to each user.

However, the thought of online gambling sites utilizing AI has caused quite a stir among workers within the industry. For instance, live dealer casinos have recently become prevalent. Still, many experts believe introducing AI could replace live dealers, causing many to question how far it should be integrated into casino sites. Is it worth it if it means it’ll wipe out an entire workforce? The reality is that AI can’t replicate the essence of human interaction, so that outcome is unlikely for the foreseeable future. 

The Impact Artificial Intelligence Has Had on Online Gambling

Having gone from offering traditional games, such as poker, roulette, and blackjack, to now being able to boast an extensive variety of games, casino online betting has evolved rapidly.

Not long ago, sites had many issues, like glitches and low-quality graphics. Fast-forward to today, and casino enthusiasts can gamble on the go while experiencing seamless servers and brilliant visuals. 

So, what impact is AI having on the industry? Read on to find out. 

Personalized Player Experiences

By tracking customer behavior, AI can showcase the preferences of each individual. From this, establishments can tailor their promotions and suggestions to individuals based on the games they play, how much they bet on average, and what days they usually gamble. This data has revolutionized marketing and ensures advertising is more impactful and efficient.

For example, offering poker bonuses to a gambler who doesn’t play the game is pointless. With AI, gamblers receive personalized bonuses and emails according to players’ likes and gaming styles. By doing so, gamblers are exposed to engaging casino experiences. 

Enhanced Fraud and Detection

So, how is artificial intelligence making gambling safer? Argued by many as AI’s greatest strength, AI algorithms and authentication measures — such as facial recognition — provide additional security to firewalls and Transport Layer Security (TLS.) These two security features are embedded into the sites of most online casinos, including BetMGM.

Detecting fraud is another component of AI’s abilities, and it’s something it’s very effective at. Able to track transactions and identify unusual activity, AI alerts casinos when fraud is suspected. Although fraud has been a long-time concern within the gambling industry, utilizing AI is helping to eradicate this practice.

Advanced Data Analytics

Far more advanced than human analytics, AI can identify trends and preferences of tens of thousands of players almost instantaneously on command. As previously mentioned, this allows digital casinos to tailor promotions, bonuses, and suggestions to their users.

This result of personalization is an engaging and tailored user experience that human analytics, on a mass scale, would find nearly impossible to replicate.

Customer Service

Gone are the days of having to phone corporations and wait tediously for a customer support agent to answer your phone. Now, casinos have the helping hand of 24/7 AI-powered chatbots that provide customers with instant responses. 

Responsible Gambling Measures

Unfortunately, casino online betting addiction is a reality within the industry. The practice of gambling responsibility should be every player’s top priority. Only stake what you can lose; otherwise, you risk exposing yourself to financial problems, depression, and relationship strain. However, some bettors find this a challenge.

AI alerts casinos about worrying behavior by analyzing betting patterns, such as how often a player gambles and the amount they’ve lost. This allows casinos to reach out and offer support, whether limiting the amount a player can deposit or offering a helpline with assistance from counselors and therapists. 

Virtual Reality

Thanks to AI, virtual reality (VR) is one of the latest technologies to enter the industry and could soon revolutionize how you gamble. Picture sitting in a virtual poker room, surrounded by opponents and a real-life dealer; this is all possible with VR.

Game design is evolving to become more immersive, captivating, and authentic to the experience. Ultimately, this, along with the other developments mentioned above, bodes well for the future of online gambling. 

Play Non-Traditional Games on BetMGM

Forward-thinking and innovative, BetMGM constantly adopts new technologies to improve the overall user experience, from improving security and customer service to offering tailored promotions and the latest AI-inspired games.

Register today and enjoy various games, including online slots, poker, roulette, and blackjack.

Actress Vanessa Hudgens flipping casino chips next to the text "The King of Casinos"
About the Author


Read More

Our BetMGM editors and authors are casino experts with a wealth of knowledge of the online casino industry at all levels. Their coverage includes company news, game reviews, how-to instructional articles, strategy guides, and editorials showcasing BetMGM’s superior product and game library.

Our BetMGM editors and authors are casino experts with a wealth of knowledge of the online casino industry at all levels. Their coverage includes company news, game reviews, how-to instructional articles, strategy guides, and editorials showcasing BetMGM’s superior product and game library.