Which casino games are players searching for the most in 2025? To find out, BetMGM Casino analysed real Google Trends data to uncover the most searched casino game categories across the United States, both nationally and by state.
This analysis focuses on generic game terms to measure overall interest rather than intent to play online.
Key Findings
- Nevada recorded the highest combined casino game search interest nationally, achieving a perfect 500/500 score in 2025, the only state to do so.
- Home to Las Vegas—the world-renowned center of casino gaming and entertainment—Nevada recorded casino game searches 181% above the national average last year, reinforcing the city’s dominance in gambling culture.
- Michigan led all legal online casino states for overall search interest across major casino game categories.
- The most-searched casino games nationwide were slots.
- Search interest across legal online casino states was closely matched last year, led by Michigan.
- The District of Columbia showed the lowest search interest, searching 38% below the national average.
Casino Game Online Search Results
|
Game |
Score
*Maximum 5,100 |
Search Interest |
|
Slots |
2831 |
31.2% |
|
Casino |
1717 |
18.9% |
|
Roulette |
1607 |
17.7% |
| Poker | 1594 |
17.6% |
|
Blackjack |
1329 |
14.6% |
Legal Online Casino States Where BetMGM Operates
|
Legal Online Casino States |
Casino Game Search Interest Score (Out of a total of 500) | National Ranking |
|
Michigan |
172 |
20 |
|
West Virginia |
171 |
21 |
| Pennsylvania & New Jersey | 169 |
22 |
Key Insights from Legal Online Casino States
Here are a few of the key findings from this research:
1. Slots Dominate Regulated Markets
Slots are the top-searched casino game in every legal online casino state except New Jersey, reinforcing slots as the primary driver of online casino interest in regulated U.S. markets.
2. New Jersey Stands Out with Roulette-Led Interest
New Jersey is the only legal online casino state where roulette outranked slots as the most searched game in 2025. This indicates a more diversified player base with a stronger interest in live dealer and table games.
3. Search Interest is Tightly Clustered Across Legal States
Michigan, West Virginia, Pennsylvania, and New Jersey all ranked closely together nationally (positions 20–22), with very similar search interest scores.
Methodology
BetMGM Casino analysed Google search trends to assess nationwide interest in casino games over a 12-month period, covering January 1 to December 31, 2025.
Search interest was measured across five core casino game categories:
- Casino
- Slots
- Poker
- Blackjack
- Roulette
Only the generic category terms (for example, “slots”, “poker”, and “casino”) were analyzed. No modifiers such as “online”, “real money”, or brand-specific keywords were included. This approach ensures the data reflects overall interest in casino games, rather than being influenced by regulatory differences, platform availability, or other variables in individual states. It is critical to note Google Trends is strongest when you compare high-volume, generic terms.
Google Trends scores were used to compare relative search interest by state, with values scaled from 0 to 100 per category, where 100 represents the highest level of search interest observed during the period analysed.
This methodology allows for a consistent, like-for-like comparison of casino game popularity across the United States, highlighting regional interest patterns and broader gambling trends rather than online-only behavior.
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The content provided in this blog is intended for entertainment purposes only. All views and opinions expressed are the authors and reflect their individual perspectives on related topics. This content should not be considered professional gambling advice or the official views of BetMGM LLC. Please gamble responsibly. If you or someone you know is experiencing issues related to gambling, seek help from a licensed health professional. This blog is not liable for any losses, damages, or consequences resulting from betting activities.
