From YouTube megastars and Twitch streamers, to TikTok creators and Instagram influencers, America’s social media dominance is driven by surprisingly few states.
BetMGM analyzed the world’s top 500 most followed creators across YouTube, TikTok, Instagram, and Twitch, analyzing 2,000 top influencer accounts in total, to uncover which US states have produced the country’s biggest online personalities and to reveal the true influencer capitals of America.
The research used publicly available follower data and rankings from Social Blade and manually identified where each US creator featured in the rankings was born. Only US-born influencers were included in the analysis, while brand and media accounts such as Netflix were excluded.
More Than Half of America’s Top Creators Come From Just Four States
The findings show that creator success remains heavily concentrated in a handful of states, with California, New York, Florida, and Texas accounting for more than half (51%) of all US-born creators identified in the analysis.
Together, those four states produced 287 of the top-ranked creators included in the study such as well known influencers including Kylie Jenner, Madison Beer and The Stokes Twins.
| State | Total No. Of Top Influencers Born | Their Total Combined Followers |
| California | 137 | 7,485,390,000 |
| New York | 63 | 2,014,500,000 |
| Florida | 44 | 1,534,380,000 |
| Texas | 43 | 1,573,370,000 |
| Pennsylvania | 23 | 1,080,270,000 |
California dominated the rankings, producing 136 top creators including Brent Rivera who has over 42 M followers on Youtube and Kim Kardashian who has 345 M followers on Instagram. This is nearly 10 times more than the average represented state and accounts for almost one in four US-born creators identified in the analysis.
Collectively, California-born creators amassed an enormous combined audience of 7.48 billion followers across the four platforms analyzed, averaging almost 55 million followers each.
The findings suggest creator success still clusters around major population, entertainment, and cultural hubs.
Key Findings
- The US accounts for nearly 28% of the world’s top social media creators.
- Twitch produces more top US creators than TikTok, Instagram, or YouTube. Nearly 30% of all US-born creators identified across the rankings came from Twitch.
- Instagram creators have the highest average follower counts overall (333M) and over half of the US’ top creators’ followers (10.9B), highlighting the platform’s continued role in influencer reach and audience scale.
- California produces 10 times more successful creators than the average US state.
- The average US state produces 11 of America’s most followed influencers.
- Top-followed creators in the US include MrBeast, known for his large-scale challenge videos; Addison Rae, who rose to fame through lifestyle and beauty content; Zach King, famous for his illusion-style short-form videos; and YouTuber Topper Guild, whose prank and challenge content resonates strongly with Gen Z audiences.
Platform Rankings
| Platform | US-born Creators in Global Top Rankings |
| Twitch | 168 |
| TikTok | 143 |
| 142 | |
| YouTube | 105 |
Top Ranked Influencer Count Per Platform Per State
| State | YouTube State Count | TikTok State Count | Instagram State Count | Twitch State Count | TOTAL INFLUENCER COUNT |
| Alabama | 1 | 1 | |||
| Alaska | 1 | 1 | |||
| Arizona | 2 | 1 | 2 | 5 | |
| Arkansas | 1 | 1 | 2 | ||
| California | 37 | 32 | 42 | 26 | 137 |
| Colorado | 3 | 1 | 2 | 6 | |
| Connecticut | 1 | 6 | 5 | 2 | 14 |
| Delaware | 0 | ||||
| District of Columbia | 1 | 4 | 2 | 7 | |
| Florida | 12 | 11 | 5 | 16 | 44 |
| Georgia | 2 | 5 | 6 | 4 | 17 |
| Hawaii | 3 | 1 | 1 | 3 | 8 |
| Idaho | 1 | 1 | |||
| Illinois | 2 | 5 | 2 | 6 | 15 |
| Indiana | 1 | 2 | 2 | 5 | |
| Iowa | 0 | ||||
| Kansas | 6 | 1 | 1 | 1 | 9 |
| Kentucky | 1 | 1 | |||
| Louisiana | 1 | 1 | 5 | 1 | 8 |
| Maine | 1 | 1 | 2 | ||
| Maryland | 5 | 1 | 2 | 8 | |
| Massachusetts | 1 | 4 | 2 | 5 | 12 |
| Michigan | 2 | 3 | 1 | 11 | 17 |
| Minnesota | 2 | 1 | 1 | 4 | |
| Mississippi | 0 | ||||
| Missouri | 1 | 1 | 2 | ||
| Montana | 1 | 1 | |||
| Nebraska | 1 | 1 | 1 | 3 | |
| Nevada | 1 | 1 | 2 | 4 | |
| New Hampshire | 1 | 1 | |||
| New Jersey | 1 | 5 | 2 | 10 | 18 |
| New Mexico | 1 | 1 | 2 | ||
| New York | 8 | 16 | 24 | 15 | 63 |
| North Carolina | 1 | 1 | 4 | 6 | |
| North Dakota | 1 | 1 | 1 | 3 | |
| Ohio | 3 | 6 | 6 | 3 | 18 |
| Oklahoma | 3 | 1 | 4 | ||
| Oregon | 1 | 2 | 3 | 2 | 8 |
| Pennsylvania | 3 | 8 | 6 | 6 | 23 |
| Rhode Island | 1 | 1 | |||
| South Carolina | 1 | 1 | |||
| South Dakota | 0 | ||||
| Tennessee | 2 | 3 | 5 | ||
| Texas | 7 | 9 | 8 | 19 | 43 |
| Utah | 1 | 1 | 2 | ||
| Vermont | 0 | ||||
| Virginia | 1 | 1 | 6 | 8 | |
| Washington State | 4 | 1 | 2 | 8 | 15 |
| West Virginia | 0 | ||||
| Wisconsin | 1 | 1 | 1 | 3 | |
| Wyoming | 0 |
Top Ranked Influencer Subscriber Count Per Platform Per State
| State | YouTube Subscriber Count | TikTok Follower Count | Instagram Follower Count | Twitch Follower Count | Total |
| Alabama | 23,100,000 | 23100000 | |||
| Alaska | 1,250,000 | 1250000 | |||
| Arizona | 56,300,000 | 57,590,000 | 3,690,000 | 117580000 | |
| Arkansas | 29,300,000 | 8,390,000 | 37690000 | ||
| California | 1,942,400,000 | 1,010,100,000 | 4,470,000,000 | 62,890,000 | 7,485,390,000 |
| Colorado | 60,000,000 | 49,520,000 | 8,020,000 | 117540000 | |
| Connecticut | 113,000,000 | 391,300,000 | 197,230,000 | 9,950,000 | 711,480,000 |
| Delaware | 0 | ||||
| District of Columbia | 26,000,000 | 478,210,000 | 4,460,000 | 508,670,000 | |
| Florida | 564,000,000 | 395,500,000 | 511,610,000 | 63,270,000 | 1,534,380,000 |
| Georgia | 85,600,000 | 106,900,000 | 177,620,000 | 8,490,000 | 378,610,000 |
| Hawaii | 107,600,000 | 27,400,000 | 42,540,000 | 5,470,000 | 183,010,000 |
| Idaho | 1,530,000 | 1530000 | |||
| Illinois | 83,200,000 | 114,900,000 | 96,830,000 | 11,110,000 | 306,040,000 |
| Indiana | 35,400,000 | 62,800,000 | 4,200,000 | 102,400,000 | |
| Iowa | 0 | ||||
| Kansas | 682,400,000 | 125,600,000 | 86,610,000 | 2,080,000 | 896,690,000 |
| Kentucky | 29,400,000 | 29400000 | |||
| Louisiana | 38,000,000 | 88,100,000 | 258,420,000 | 384,520,000 | |
| Maine | 21,200,000 | 24,210,000 | 45410000 | ||
| Maryland | 147,700,000 | 26,940,000 | 2,880,000 | 177520000 | |
| Massachusetts | 24,800,000 | 118,600,000 | 72,800,000 | 8,240,000 | 224,440,000 |
| Michigan | 91,900,000 | 71,200,000 | 28,660,000 | 49,360,000 | 241,120,000 |
| Minnesota | 61,400,000 | 43,440,000 | 1,960,000 | 106,800,000 | |
| Mississippi | 0 | ||||
| Missouri | 61,400,000 | 44,240,000 | 5,460,000 | 111,100,000 | |
| Montana | 30,200,000 | 30,200,000 | |||
| Nebraska | 46,100,000 | 30,400,000 | 4,400,000 | 80900000 | |
| Nevada | 33,200,000 | 22,700,000 | 2,480,000 | 58,380,000 | |
| New Hampshire | 3,620,000 | 3620000 | |||
| New Jersey | 37,100,000 | 117,800,000 | 64,770,000 | 23,740,000 | 243,410,000 |
| New Mexico | 19,200,000 | 148,470,000 | 167670000 | ||
| New York | 256,100,000 | 461,200,000 | 1,243,410,000 | 53,790,000 | 2,014,500,000 |
| North Carolina | 25,200,000 | 19,100,000 | 12,870,000 | 57,170,000 | |
| North Dakota | 30,300,000 | 39,030,000 | 1,160,000 | 70,490,000 | |
| Ohio | 133,800,000 | 154,700,000 | 215,730,000 | 9,040,000 | 513,270,000 |
| Oklahoma | 63,200,000 | 56,070,000 | 119270000 | ||
| Oregon | 42,900,000 | 102,900,000 | 365,940,000 | 2,880,000 | 514,620,000 |
| Pennsylvania | 146,800,000 | 301,300,000 | 617,770,000 | 14,400,000 | 1,080,270,000 |
| Rhode Island | 36,800,000 | 36,800,000 | |||
| South Carolina | 18,400,000 | 18400000 | |||
| South Dakota | 0 | ||||
| Tennessee | 39,600,000 | 299,540,000 | 339140000 | ||
| Texas | 348,200,000 | 239,400,000 | 929,180,000 | 56,590,000 | 1,573,370,000 |
| Utah | 19,400,000 | 49,670,000 | 69070000 | ||
| Vermont | 0 | ||||
| Virginia | 29,800,000 | 140,520,000 | 11,660,000 | 181,980,000 | |
| Washington | 120,400,000 | 24,400,000 | 73,050,000 | 11,280,000 | 229,130,000 |
| West Virginia | 0 | ||||
| Wisconsin | 35,400,000 | 31,600,000 | 23,440,000 | 90,440,000 | |
| Wyoming | 0 |
Methodology
BetMGM analyzed the world’s top 500 most followed creators across YouTube, TikTok, Instagram, and Twitch using publicly available follower data from Social Blade. Researchers then manually identified the birthplace of each US-born creator included in the rankings to determine which states have produced America’s most-followed online personalities.
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