Since its inception, the gambling industry has come far, moving from brick-and-mortar casinos to online gaming platforms. The introduction of artificial intelligence software has significantly contributed to this growth, allowing gamblers to play casino table games from the comfort of their homes.
Artificial intelligence (AI) has also helped the online gambling industry in several other subtle ways, like enhancing customer experience, creating a safer environment, making new games and improving existing titles. It’s even revolutionized poker.
Let’s explore how artificial intelligence has impacted online casino gaming and player experience.
New Games and Improved Game Design
AI technology has led to the creation of new online casino games and has significantly enhanced existing ones. These new titles are created after analyzing players’ behavior and preferences, while customer feedback is consulted when optimizing game designs to provide players with a more personalized gaming experience.
The introduction of AI power tools and simplifying the coding process have also increased the number of casino games available for online players. People with limited programming experience have been able to bring their gaming ideas to life, contributing to a more diverse spread of unique gambling games.
AI-powered automation has contributed to a reduced cost of operation for online gambling operators by streamlining processes and carrying out manageable tasks. AI conducts tasks performed by humans faster, more precisely and more accurately, reducing the need for human resources for simpler tasks and cutting costs for online casino operators.
One example is automated customer service, which allows customers to solve issues without the help of a human representative. AI in casinos also aids in fraud detection and payment processes during transactions.
Peer-to-Peer Gambling Platforms
AI in online gambling has led to decentralized peer-to-peer gambling platforms and more player interaction. Now gamblers with similar skill levels and risk preferences can choose to place bets on each other in an online casino rather than betting against the house.
To achieve this, the casino bot in these platforms analyzes players’ historical performance, gaming preferences and betting patterns. This aids in the creation of suitable and competitive matchups, allowing gamblers to learn and improve their gaming skills.
In an online space, individuals are prone to cyber-attacks and online gambling platforms are no different. In this case, however, a cyber-attack could result in massive amounts of customer data falling into the wrong hands.
AI-powered security measures like behavioral biometrics and facial or fingerprint recognition have helped reduce the frequency of such fraudulent activities. These security measures, which are usually able to detect patterns of suspicious activity in real time, alert operators, allowing them to take the immediate required action. This helps safeguard player data and creates renewed confidence in customers.
AI can also be programmed to detect bots or automated/third-party programs attempting to infiltrate games or gain an advantage over the house. It can likewise monitor customer deposits and withdrawals for counterfeit transactions.
Enhanced Customer Experience
Using AI, casino operators can analyze player preferences as well as game performance data to create customized online casino game homepages. This ensures that players are met with updated games and engaging content.
Virtual and Augmented Reality Gaming Experience
The introduction of virtual reality (VR) and augmented reality (AR) technology into the gaming world has significantly revolutionized the gambling landscape and user experience. Using AR or VR technology, players can immerse themselves in hyper-realistic online gambling experiences that mimic a real-life casino’s sounds, sights and atmosphere.
AI creates these gaming environments by adapting to user preferences and creating personalized avatars. It also facilitates realistic interactions between the user and other players and virtual card dealers when playing casino games.
This is an important part of the online gambling industry, which has been vastly improved with the introduction of AI. Play data like playing history and betting patterns can be analyzed by AI algorithms in real time in order to identify any potential problematic behavior.
This allows for early intervention and support from gambling operators to punters that are at risk of experiencing gambling harm. These casino bots can also provide gamblers with resources like time-setting tools and self-exclusion programs to curb their gambling habits.
AI algorithms can monitor and analyze data on gambling operators’ advertising and marketing data practices to make sure that irresponsible and misleading information is not being promoted.
Experience Innovative AI Tools at BetMGM
AI technology has significantly impacted the casino and sports betting industry. As technology continues to evolve, one can expect that there will be even more applications of AI in the casino industry in the future.
BetMGM is always working to ensure they offer the latest, most useful technology to players. From online blackjack live dealer games to online poker and roulette, register at BetMGM for an outstanding gambling experience.