People who regularly play live casino online games will have probably come across the term “gamification” in recent times. Even if it’s a term you’ve never heard before, you can be sure that the concept has infiltrated your online gambling in one way or another.
Keen to find out more? Read on to learn everything you need to know about this rising online casino trend and what the future holds because of it.
What is it?
The concept of gamification revolves around including certain game mechanics in non-gaming environments to promote enhanced engagement among participants. This could mean introducing leader boards, points, or badges, along with providing feedback or information concerning the next steps along the way, all in an effort to urge users to “progress” towards a goal. The ultimate aim is to optimize engagement to achieve interaction, sharing, and collaboration within a community or group of people.
While the concept is taking the digital casino world by storm, it’s also spreading much farther than that. It’s possible to see it popping up in all sorts of businesses – often via a company’s intranet – to optimize participation among employees. You’ll also see it extending to websites, learning management systems, online communities and more. It spans across a host of different industries, too, from retail and e-commerce to healthcare and politics.
Gamification in online casino games
Although quite subtle at first, gamification has been a part of the online casino games world for some time now. However, it’s only in recent years that it has started to move into the spotlight, particularly when it comes to online slots and broader digital casino communities. Various online slot game producers have been introducing the concept to keep their loyal players coming back for more to earn points and badges and gradually climb the ladder of a leader board, usually in an attempt to win significant prizes.
Some virtual casinos have fully embraced the concept and are allowing a dramatic increase in interaction between their online gamblers as a result. This makes it possible for them to chat and exchange “valuables,” like free spins, in return for points to help the exchanger climb the “ranks” faster.
Another example of gamification in virtual casinos is the introduction of loyalty and/or VIP programs that promise profitable perks to regular gamblers. Usually, the perks and bonuses are earned when a player completes specific “missions.” For example, you could be awarded 10 free spins by playing three different online slot games in 24 hours. Some casinos specialize in daily missions, whereby missions change day by day, and the goal is to complete as many of them as possible before a fresh set comes in. On the other hand, others specialize in ongoing missions, levels and leader boards. In short, the more missions you complete, the higher you can climb up the leader board and the greater your player level will become, with the higher levels offering access to more attractive rewards.
Essentially, gamification provides long-standing gamblers with a new and exciting way to play, as well as something different to attract newbie gamblers from far and wide – especially those who enjoy playing and experimenting in the video gaming realm.
Why is it so effective?
It’s intriguing how the concept seems to generate the intended results among the majority of people, even those who might not already be familiar with the gaming world. Experts believe that it plays on people’s desire for achievement and provides a sense of gratification when accomplishing goals and earning rewards. It also draws on most individuals’ strong urge to compete with and win against one another. All of this works together to promote higher levels of engagement and interaction while encouraging people to fully immerse themselves in an experience.
What does the future look like?
There are many online gamblers out there who believe that gamification is just a passing trend. However, considering just how massive its scope has become, this seems very unlikely. By the looks of things, it’s here to stay. In fact, there are sure to be a number of dedicated virtual gamification casinos emerging soon enough, with an exclusive focus on providing access to online casino games that embrace this popular way to play.
Another future trend to watch out for is social media integration into virtual casinos. It’s likely that players will be encouraged to share their progress to earn more rewards, obviously with the casino’s goal being to attract more players through these ever-popular and ever-growing platforms.
Finally, considering how gamification maximizes the opportunity for a player to immerse themselves in an experience, it’s almost certain that virtual reality – which serves a similar function – will be paired up with the concept sooner rather than later.
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